With thousands of cafés, restaurants and bakeries, there’s so much food to be eaten in London.
And yet, online, there’s always one dish that seems to be capturing the most attention, one that people will queue for hours to get their hands on.
Right now, the item that’s stirring up a social media frenzy is a chocolate and whipped salted caramel cake.
The decadent treat was created by Edd Kimber, known online as @theboywhobakes, with the recipe featuring in his new cookbook, Chocolate Baking.
To celebrate the book’s launch, Populations Bakery at Corner Shop 180 has been making and selling the cake, and it’s proved such a hit that slices keep selling out in mere minutes.
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The tempting treat is made with 72% Madagascan chocolate from Pump Street, as well as Marris Widgeon stoneground high extraction flour from Bruern Farms, and cultured butter by The Estate Dairy.
Because of the use of such high-quality ingredients, a slice doesn’t come cheap, costing £5.50.
But the price certainly hasn’t been putting people off, as foodies have travelled from all over London, and further afield, in a bid to try it.
Those who nabbed some have hailed it ‘the greatest cake in London’, ‘the hottest cake in the city’, ‘amazing’, ‘epic’, and ‘elite’, and with top-notch reviews like this, it’s no surprise it’s been flying off the counter.
When the cake launched earlier this month, it was selling out within an hour, but over the last week, it’s been disappearing in less than 10 minutes, much to the shock of the bakers.
‘I didn’t see the hype coming,’ George, the founder and head baker at Populations Bakery, tells Metro.
‘I’ve always operated under a supply of all things being equally popular, and I’ve not experienced one thing being sought after so much.’
Keeping up with increased demand has proved tricky, so George has decided to remove the cake from the menu for the time being.
He explained: ‘We are currently short-staffed because of the Easter holidays, which means it’s been necessary to take it off the menu for now and bring it back when we are more prepared for it.’
Many people will sympathise that the team is doing everything they can, but it’s safe to say some haven’t handled the loss of the cake very well.
‘A few people who missed out have gotten rather upset and taken it out on our staff,’ George adds.
Currently, the plan is to bring the cake back in a few weeks, but to do so in a way that’s ‘correct for the team’s sake’. In the meantime, they still have lots of other treats available for customers to enjoy.
Have you tried the viral chocolate cake?
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Yes, it was amazing!
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Yes, but it's overhyped
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Not yet...
Much like Populations Bakery, Edd has also been taken aback by the massive response to his chocolate cake.
He said: ‘This cake has gone a little bit viral over the last couple weeks. The brilliant Populations Bakery at Corner Shop 180 has had it on the menu for a couple weeks, and it’s been selling out so quickly every day!!
‘Now that it’s off the menu (at least for the time being), I thought I’d very gently remind you that the recipe is in my book Chocolate Baking if you fancy making it yourself.’
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